Cancer fighter or survivor
You’re facing this diagnosis head-on. See how 1:1 coaching supports you, wherever you are in treatment.
Apply as a patient or survivor
Running-legs background photo needed
Empowering cancer warriors to
Empowering cancer warriors to 
The KFG Project is a registered 501(c)(3) nonprofit dedicated to supporting adolescents and young adults (AYA), military members, veterans, and emergency responders as they navigate the challenges of cancer, whether as patients or caregivers. We provide professional coaching and integrative, non-clinical support to help individuals rediscover identity, restore purpose, and move forward with strength and clarity through survivorship.
Not sure where to start?
Find your path
Caregiver or family member
You’re walking beside someone you love through this. There’s coaching support built for you too.
Apply as a caregiverSupporter or donor
You want to fund coaching, donate your time, or bring KFG to your organization.
See ways to help- 100% virtualSessions from wherever you are
- Every time zoneCoaches across the U.S.
- Always freeNo cost, ever, to those we serve
- Flexible schedulingBuilt around treatment, not against it
Mindset Over Mayhem
Mayhem is the chaos cancer sets loose: the appointments, the fear, the identity shifts no one prepares you for. Mindset is what we help you rebuild — not instead of the mayhem, but through it.
“You may be navigating treatment while trying to keep up with school, work, relationships, and independence. The mayhem no one prepares you for is the mental and emotional impact that lingers long after appointments end. That’s the part we’re here for, no matter where you’re logging in from.”
Real support for the parts that don’t show up on scans.
1:1 professional coaching with someone who gets it: the identity shifts, brain fog, life disruption, and exhaustion of surviving. Private virtual sessions with a trained coach who understands what cancer disrupts beyond the physical.
- Rebuilding clarity and stability
- Reducing internal pressure and “shoulds”
- Supporting emotional and cognitive recovery
What to expect
The KFG journey
Reach out
Apply for support and tell us a bit about where you are.
Get matched
We connect you with a coach who fits your time zone, at no cost.
Begin coaching
Start 1:1 virtual sessions built around your schedule, not the other way around.
Real people. Real support.
Hear from the KFG community
Patients, caregivers, and veterans on what coaching gave them.
Having a KFG Coach by my side has helped me process all my thoughts that I juggle every day and do so in an organized manner with helpful insights alongside.
Having a coach helped me maintain my positive mental attitude while going through more health issues during recovery.
I know what it’s like to fight this battle and with support from my coach, Rick at KFG who helped turn the tide, I am eternally grateful for the help I have received.
Meet our founder
Real support built by someone who’s been there
Navy Commander turned resilience coach. Bill founded KFG after his own Stage III cancer diagnosis.
Read Bill’s storyLooking ahead
KFG is exploring opportunities to collaborate with myCurrent, a company developing the GPS of personalized resilience, designed for AYAs. Through collaboration, myCurrent’s technology would serve as a companion to KFG’s human-centered coaching, supporting coaches and members throughout the resilience journey.
Why young adult cancer support mattersFrom the blog
KFG Highlights
Every gift keeps a coach matched with someone who needs one.
About us
Professional coaching for people whose lives cancer has turned upside down — and for the people standing beside them.
Who we are
The KFG Project provides free, 1:1 virtual coaching for cancer-affected military members, emergency responders, adolescent and young adult (AYA) patients, caregivers, and their families.
Relentless support for cancer fighters
The KFG Project envisions to empower individuals and their families to reclaim their well-being and resilience post-cancer diagnosis.
We provide support to cancer-affected Military, Emergency Responders, Adolescent and Young Adult (AYA) patients, their families, and caregivers, to improve their quality of life and treatment journey. We support these brave warriors through professional coaching and rehabilitation resources to equip them with the strength and strategies needed to foster resilience and purpose.
Our mission
The KFG Project is a registered 501(c)(3) nonprofit dedicated to supporting adolescents and young adults (AYA), military members, veterans, and emergency responders as they navigate the challenges of cancer, whether as patients or caregivers. We provide professional coaching and integrative, non-clinical support to help individuals rediscover identity, restore purpose, and move forward with strength and clarity through survivorship.
Who we serve
- Active duty service members, veterans, and first responders facing a cancer diagnosis
- Adolescents and young adults navigating cancer (ages 15–39)
- Caregivers and family members
KFG in the news
News feature about the KFG Project. Video title + outlet needed
Meet our founder
Bill Phillips
Navy Commander turned resilience coach. Bill founded KFG after his own Stage III cancer diagnosis.
Biography needed Service background, coaching credentials, and his role as CEO, founder, and coach.
Personal story needed Bill’s diagnosis, what was missing for him, and why “Keep F’n Going” became the name. A second, candid photo (IMG_0243 from the content plan) could sit here.
Ready when you are.
Coaching
1:1 professional coaching with someone who gets it. 100% virtual, with coaches across every time zone.
Apply for coachingWho coaching can benefit
You may feel older than your peers. You may feel out of sync. Maybe support flooded in during the crisis, and then faded. Maybe you’re carrying pressure to “be positive” or “move on.” Maybe you’re questioning whether your pain even counts. If you’re exhausted, overwhelmed, or stuck in survival mode, that makes sense.
1:1 professional coaching
Private virtual sessions with a trained coach who understands identity shifts, overwhelm, and life disruption.
- Rebuilding clarity and stability to help you feel grounded again
- Reducing internal pressure and “shoulds”
- Supporting cognitive and emotional recovery at your pace
- Helping you feel grounded again, not rushed
Virtual sessions, coaches in every time zone. Meet with someone who fits your schedule, not the other way around. Flexible scheduling around treatment and recovery.
What to expect in sessions
Coaching sessions last 45–60 minutes and can take place weekly, every other week, or monthly, depending on your support needs. KFG provides up to 50 coaching sessions, with the overall duration tailored to your pace and goals.
Your privacy matters
We follow HIPAA-compliant protocols to safeguard your personally identifiable information (PII) and protected health information (PHI). Information shared with your coach is kept confidential, except when disclosure is required or permitted by law.
You may qualify if you are:
- A young adult navigating cancer (ages 15–39)
- An active duty service member, veteran, or first responder facing a cancer diagnosis
- In treatment, transitioning into survivorship, or living with long-term effects
- Feeling isolated from peers or misunderstood
- Experiencing anxiety, identity shifts, or fear of recurrence
- Struggling with energy, focus, or brain fog
Caregivers and family members can apply too.
Apply for coachingRick understands that while medicine treats the body, coaching strengthens the spirit, and that kind of support can completely reshape the treatment trajectory.
Our approach
A whole-person, BioPsychoSocial approach, integrated with clinical care.
Whole-person approach
Grounded in the BioPsychoSocial model: mental, emotional, and physical, because you’re more than a diagnosis.
Patients, survivors, caregivers
Whether fighting, recovering, or walking alongside someone who is, coaching helps you reclaim control.
Goal-oriented, flexible
Sessions customized to move you forward, at your pace, on your terms, in your time zone.
Integrated with clinical care
We complement your healthcare journey. We don’t replace or compete with it.
Cost-free, confidential
Thanks to donations and grants, coaching is offered at no cost to members.
Resilience-driven
Rediscover strength, identity, and purpose, even in the toughest moments.
Meet your coaches
KFG Highlights
Stories, resources, and insights from the KFG community, one place to find everything we’ve written.
Looking for support, not just information?
Apply for coachingApply for support
Patients, survivors, and caregivers can all apply. Coaching is free, virtual, and built around your schedule.
Thank you for your interest in the KFG Project’s life coaching services.
We understand that navigating cancer treatment can be overwhelming, which is why we’re committed to providing personalized life coaching support to individuals actively undergoing treatment. Our coaches are specially trained to help you manage the emotional, practical, and lifestyle challenges that often accompany cancer treatment, empowering you to maintain a sense of control and purpose during this difficult time. This application helps us understand your specific needs and circumstances so we can match you with the coach best suited to support your journey. All information provided will be kept confidential and used solely to enhance your experience with our services.
“Taking the first step is an act of strength. Your application helps us understand your journey so we can connect you with the right coach.”
Member application
How this works: when you select Submit, your email app opens with your answers filled in, addressed to membercoordinator@kfgproject.org. Review it, then press Send. Nothing is stored on this website. Fields marked * are required.
Coach or volunteer with KFG
Join the people who keep coaching free. Apply to become a KFG coach, or join one of our volunteer committees.
Volunteer committees and roles
Choose one or more when you sign up.
Fundraising Committee
Plan and support fundraising that keeps coaching free. Description to confirm
Marketing Committee
Help more people find KFG through outreach and storytelling. Description to confirm
Technology Committee
Support the website, tools, and systems behind KFG. Description to confirm
Social Media Committee
Share KFG stories and updates across our channels. Description to confirm
General Volunteer
Open to anything: events, outreach, and pitching in where needed. Description to confirm
Administrative Volunteer
Help with the behind-the-scenes work that keeps KFG running. Description to confirm
Become a KFG coach New: not on current site
Work 1:1 with patients, survivors, and caregivers, virtually and on a flexible schedule. Requirements to confirm e.g. credentials, training, and time commitment.
Start a coach applicationJoin the KFG team
How this works: when you select Submit, your email app opens with your answers filled in, addressed to info@kfgproject.org. Review it, then press Send. Nothing is stored on this website. Fields marked * are required.
Events
Community gatherings, fundraisers, and virtual sessions.
All events shown are samples for layout review. Connect a calendar or event service to replace them.
Upcoming events
Why our work matters
Young adults with cancer face a diagnosis in the middle of building a life. The emotional weight often outlasts treatment.
Young adult cancer, by the numbers
On this page, “young adult” refers to the adolescent and young adult (AYA) range KFG uses: ages 15–39.
The two figures below are the ones on your current site. Each still needs its source link and publication date before launch, and the cancer-types chart needs its data and source.
The hidden struggle of cancer battles
- Grueling treatment often leaves patients feeling isolated, uprooted, and mentally exhausted.
- Mission disrupted, identity shaken, purpose uncertain, searching for new direction.
- Limited access to continuous mental wellness support.
Where KFG fits
Medical care treats the disease. KFG coaching focuses on what cancer disrupts beyond the physical: identity, relationships, focus, and the sense of being out of sync with peers.
We complement clinical care. We don’t replace or compete with it.
What we’re still measuring
Approved impact data needed Members served, coaches, states reached. Only figures KFG can document.